Well-being & Lifestyles

The Well-being & Lifestyles thematic aims to tap into long-term consumer trends, as well as the resulting potential growth.


Why invest in well-being and lifestyles?

Consumer habits and behaviours are changing more and more rapidly, driven by three major structural trends:

  • Demographic trends, including the ageing of the population, the rise of the middle class in emerging market economies, and millennials’ purchasing power;
  • Societal changes: the desire for a healthier lifestyle and responsible consumption;
  • Digitalisation of the economy, including greater penetration of e-commerce, and the boom in subscription-based services.

This trend in consumer behaviour has shown up in both developed and emerging economies. While access to famous brands is notable in emerging market economies, new experiences and new modes of consumption are sought out in developing economies. This is also visible across all generations and social classes.

This strategy is thus riding trends in consumer behaviour and seeks to capture the growth potential of companies that respond effectively to the end-consumer’s changing needs.


Surfing on long-term consumer trends

A four-dimensional universe


Our approach

The investment universe brings together companies having a high potential of growth in long-term consumer trends driven by demographic and societal shifts, as well as the digitalisation of the economy.

Companies in this universe are linked to all types of consumption. Most distribute their products and services directly to consumers. Their capacity for innovation and/or differentiation in products and services helps them achieve growth that is greater than global economic growth.

With about 550 stocks, the investment universe is broad and covers a multitude of economic sectors. It has been defined around four dimensions: digital consumer spending, healthcare & well-being, leisure (indoor and outdoor) and premium consumer spending.

The strategy includes a responsible approach that excludes those companies with the lowest ESG ratings, both overall and based on criteria linked to the thematic, as well as companies subject to controversies.

The main risks incurred by this strategy are the risk of loss of capital, equity risk, interest-rate risk, credit risk, and exchange rate risk. To find out more about the fund’s risk profile, please refer to its legal documentation.

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