Trade war: Why is a US-EU agreement so hard to reach?

As trade tensions escalate, negotiations between the United States and the European Union are struggling to gain momentum.
Europe, the top importer of American goods, plays a central role in this fragile balance.
With July 9 approaching, the date when tariffs could rise to 50%, the sense of urgency is growing.
But why is reaching an agreement so difficult? What are the economic stakes?

Find out more in the analysis by Juliette Cohen, strategist at CPRAM.